World products born in Britain.
International Hair Cosmetics Ltd. UK was founded in 1996 as a company offering premium hair products under the ASP Affinage Salon Professional brand.
Initially, only lines of permanent hair dyes were introduced. However, due to the huge interest, the brand quickly expanded to include tone-on-tone shades, trendy colors, permanent hairs, special lightening and highlighting systems, shampoos, conditioners and styling products, which are manufactured in the company’s R&D center in Italy. Team led by Dott. Nicola Summer is constantly working on groundbreaking innovations, the development of exciting and cutting-edge hair products. These unique and technologically driven products have been very well received by customers and hairdressing salons around the world. This is what makes the ASP Luxury Haircare brand one of the fastest growing brands in the world. This rapid growth goes hand in hand with unrivaled innovation and product quality, supported by extensive training and education systems.
Today, ASP Luxury Haircare products are sold in more than 50 countries around the world, with headquarters and training centers in the UK, USA and Australia.
Vision
To be the best professional brand for hair salons around the world.
Mission
Inspire passion and creativity in hairdressing salons through first-class product innovation and education.
Innovate, inspire, create.
Basic values
ASP education motivates and inspires hair salons and inspires confidence in the use of our products.
